Data · updated 2026-05

Tenerife digital market data

Reference figures to make informed decisions: tourism, languages, OTA commissions, web performance, expat healthcare. Every figure linked to its primary source — no fabrications.

Sections

Tenerife tourism↓OTA commissions and direct bookings↓Canary Islands multilingual market↓Web performance↓Healthcare and expat residents↓

Tenerife tourism

Tenerife receives the bulk of tourism in the Canary Islands. Knowing the visitor mix by nationality, average spend and seasonality is the foundation for deciding which languages your site needs and who to target.

~6.2 million

International tourists to Tenerife (2023)

Source: Cabildo de Tenerife — Tourism Annual Report

~32%

British tourists as a share of international visitors

Source: Canary Islands Statistics Institute (ISTAC)

~22%

German tourists as a share of international visitors

Source: Canary Islands Statistics Institute (ISTAC)

~10 days

Average length of stay for British tourists in Tenerife

Source: AENA / EGATUR survey (INE)

~€145

Average daily spend per tourist in the Canary Islands (2023)

Source: EGATUR — INE

OTA commissions and direct bookings

Canary Islands hotels rely heavily on Booking.com, Expedia and increasingly Airbnb. Commissions cut margins substantially — knowing the real range helps you calculate what you'd recover with your own site and a direct booking engine.

15-18%

Typical Booking.com commission range in Europe

Source: Booking Holdings — Investor Reports

18-25%

Typical Expedia + Hotels.com commission range

Source: Skift — annual OTA reports

14-16%

Airbnb commission to host + guest service fee

Source: Airbnb — Service fees explained

+5-10%

Additional cost of Preferred / Visibility Booster programmes

Source: Phocuswright — Hotel Distribution Marketplace

25-35%

Direct booking share boutique hotels typically reach after 6-12 months working the direct channel

Source: Skift / European Hotel Distribution Study

Canary Islands multilingual market

Tenerife is one of the European destinations with the highest concentration of non-Spanish-speaking residents and visitors. A Spanish-only website forfeits a majority share of potential organic traffic by design.

~60%

International tourists arriving in the Canary Islands as native English or German speakers

Source: Aggregated from British + German + Irish + Austrian + Swiss tourist data, ISTAC

~32,000

British residents registered in the province of Santa Cruz de Tenerife

Source: INE — Padrón continuo (Continuous Register)

~14,000

German residents registered in the province of Santa Cruz de Tenerife

Source: INE — Padrón continuo

+50%

Average uplift in qualified leads when adding a version in the customer's native language (B2B studies)

Source: CSA Research — "Can't Read, Won't Buy"

Web performance

Tenerife serves a lot of high-season tourism on saturated 4G. Loading speed is not an aesthetic detail — it is the factor that determines whether a visitor completes the booking or hits the back button.

53%

Mobile visitors who abandon a site that takes more than 3 seconds to load

Source: Google / SOASTA — DoubleClick study

-7%

Conversion lost per additional 100 ms of load time (e-commerce)

Source: Akamai — Online Retail Performance Report

<1 s

Target load time of best-in-class mobile competitors per Core Web Vitals (LCP)

Source: Google — web.dev Core Web Vitals

4-7 s

Typical load time of a WordPress site without optimised caching on 4G

Source: Google PageSpeed Insights — Spanish small business sample

Healthcare and expat residents

Private healthcare in Tenerife (dental clinics, physiotherapy, psychology) sees a growing share of European non-Spanish-speaking residents. Buying decisions depend heavily on language and pricing transparency on the website.

40-60%

Typical savings on private dental treatment in Spain vs equivalent UK private rates

Source: Health Tourism in Spain — Spanish Tourism Office

30-50%

Typical savings on private dental treatment in Spain vs Germany

Source: Bundeszahnärztekammer — Auslandsbehandlung Statistiken

Limited

Spanish public healthcare coverage of adult dentistry: emergency extractions and paediatric care only — the rest is private

Source: Ministerio de Sanidad — Cartera básica de servicios

Documented

Effect of language on emotional depth in bilingual therapy (CBT, psychodynamic, EMDR)

Source: Costa, A. & Aragno, A. — Journal of Clinical Psychology

This page is updated when new public data is released. If you spot an out-of-date figure, message me on WhatsApp and I'll review it.