I'm 32 and I live in Callao Salvaje. I arrived in Tenerife 8 years ago after living in several places across Europe, and here I found something I didn't expect: an island full of brilliant businesses run by incredible people, but with websites that didn't do them justice. The restaurant where I eat on Sundays, the café down the road, a friend's surf school — all losing customers every day for the same reason. Not for lack of talent. For lack of tools. I've been programming since I was 3 and have seven years as a professional web developer. That's what I do: I give the tools to the businesses that made me feel at home. No jargon, no surprise invoices, no disappearing after launch.
No fancy office. No 20-person team.
Just a desk, sharp tools and total focus on your project. I work this way because it benefits you: no overhead, no broken telephone between departments, no inflated budgets to pay for downtown office rent.
Four things I never compromise on
Your business is local. Your site should show it.
I design with your actual customers in mind: tourists already here, locals passing your door. I don't copy global templates that ignore your market.
Speed sells.
Every second your site takes to load, you lose 7% of visits. That's why I use Astro and Next.js: load times under 1 second, no excuses.
WhatsApp beats long forms.
90% of enquiries in Tenerife come through WhatsApp. Your site should open that conversation, not hide it behind 12 required fields.
Your site is yours. Period.
Domain in your name from day 1. Code is yours. Zero strings attached. If you decide to switch providers tomorrow, you take everything with you.
