2026 comparison
WordPress vs Next.js: which one fits your Tenerife business?
An honest comparison — no marketing, no tech religion. Real loading speed, real 3-year cost, SEO, multilingual, maintenance, and when each one wins.
In 30 seconds
The quick verdict
- If your site needs complex online booking, e-commerce, PMS integration or a client panel: Next.js wins, no contest — Astro and WordPress fall short here.
- If your site is just content (menu, photos, location) without complex interactivity: Astro is probably the better tool — see the Astro comparison.
- If you pay €20-30/month to someone to maintain WordPress + booking/e-commerce plugins, that 3-year cost typically exceeds a custom Next.js site — without counting the speed lost.
Comparison
The 7 dimensions that matter
| Dimension | WordPress | Next.js |
|---|---|---|
| Mobile 4G load time | 4-7 seconds typical, 1.5-3 with caching plugins well configured | 0.8-1.5 seconds by default, no tuning |
| Initial cost | Low: theme €50-200 + setup | Higher: custom development from €750 |
| Real 3-year cost | €1,500-3,500 with hosting + premium plugins + maintenance + attacks to fix | €1,164 with Plan Teide Completo, or €750 + €40-70/month maintenance |
| Technical SEO | Decent with Yoast, depends on the theme | Perfect out-of-the-box: Core Web Vitals green by default |
| Multilingual ES/EN/DE | WPML or Polylang (€99-159/year, frequent conflicts) | Native, no plugins |
| Security | Constantly attacked, monthly patches | Static = no attack surface (no public database) |
| Edit content yourself | Familiar WYSIWYG editor | Headless panel or edit-via-Markdown depending on setup |
When WordPress genuinely wins
- Your team edits content every day and nobody knows or wants to learn markdown.
- You need a very specific plugin that only exists for WordPress (a niche membership system, a specific real-estate directory plugin, etc.).
- You're a non-profit with zero budget and a volunteer who already knows WordPress.
- Your site is a personal blog with 10 readers and speed doesn't matter.
When Next.js wins for a Tenerife business
- You compete on Google against 200 other hotels/restaurants in your area and every fraction of a second moves the needle.
- Your customers are tourists on saturated 4G in August — a slow site silently loses sales.
- You need real ES/EN/DE multilingual — not a plugin's broken machine translation.
- You don't want to call a developer every time one plugin breaks another.
- 3-year cost matters more than initial cost.
The uncomfortable reality
In Tenerife, 70% of hotel and restaurant sites I see run on WordPress, and almost all load in 4-6 seconds on mobile. It's not that WordPress is bad — it's that nobody maintains them properly. Outdated plugins, bloated themes, cheap shared hosting. A badly-built Next.js is also slow. A well-built WordPress is also fast. The difference is that Next.js starts fast and stays fast with almost no effort. WordPress requires constant discipline to avoid degrading. If that discipline isn't there, the site silently loses bookings.
FAQ
Can I migrate from WordPress to Next.js without losing rankings?
Yes, if done right: 301 redirects mapped URL by URL, new sitemap, Search Console updated, content ported preserving H1/H2 and internal linking. There's a 4-8 week fluctuation period while Google reassigns authority, but by the end of month 2 it's usually equal or better than before.
What if I want to edit content myself like in WordPress?
Two options: (1) a headless panel like Sanity, Payload or Strapi connected to your Next.js — UX similar to WordPress without the problems; (2) edit Markdown files on GitHub or via Decap CMS, more technical but free. If you want the first, it's included in Plan Teide Completo.
Is Astro the same as Next.js?
Not exactly. Astro is built for pure-content sites (restaurants, blogs, hotels without online booking): ultra-light, super fast, ideal when you don't need complex interactivity. Next.js is more powerful and kicks in when you need online booking, e-commerce or client panels. At Teide Digital I use both depending on the project.
How much does it cost to migrate from WordPress?
Depends on size. A 5-10 page site typically fits in Plan Teide Completo (€97/month × 12) or the €750 one-off. Larger sites or those with existing booking engines: custom-quoted from €1,500. The initial audit is always free.
Want to talk about your case?
15 minutes on WhatsApp. Look at your current site with me live, I tell you whether to migrate or whether your WordPress is fine where it is. No pressure.