Plan Teide Esencial · €195 + €35/month
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Plan Teide Esencial: a custom website for €195 + €35/month, and why I launched it

By Updated 8 min read
Plan Teide EsencialPricingLocal businessTenerife

Since September 2026, the main way to work with me has changed. It's called Plan Teide Esencial: a custom website for €195 setup and €35/month, no lock-in. This post explains what's included, what isn't, and the 12-month rule that makes the price possible. I'd rather you read it here, calmly, than find it in a contract.

Why I'm changing the offer

Until now I offered two things: a plan at €97/month for 12 months with nothing upfront, and a website for a one-off €750. The first still exists, now as the upper tier. The second is retired. The reason is simple: a small business doesn't want to build a business case to decide whether it has a website. It wants to try without risking much, and to know exactly what happens if it doesn't work out.

And there's another reality: the competition is free. Some platforms give away a page on their own subdomain, and grant programmes pay the provider for the site without you spending a euro. You don't win against "free" by arguing about price. You only win with what the site brings afterwards: calls, bookings, people walking through the door. So the price had to come down to where trying doesn't hurt, and what counts is the result.

What does Plan Teide Esencial include for €195 + €35/month?

The €35/month covers hosting, domain, support and the small everyday changes: new opening hours, a price that goes up, a photo that changes. You send it on WhatsApp and I do it. There are no separate hosting or domain invoices.

How you ask for changes

On WhatsApp, with no switchboard and no middlemen: the person who answers is the person who built the site and maintains it. To get a change right first time, it helps if you send me:

Anything that isn't a small change is quoted separately: a new section, an extra language or a redesign. I tell you the price before I touch anything, and if it doesn't suit you, the site stays as it was.

What it doesn't include, and what each thing is for

Who owns the website? The 12-month rule, plainly

This is the part I want you to understand well, because it's what makes it possible to charge €195 for a site built from scratch.

Why this way? Because building a custom site takes weeks of work, and €195 doesn't pay for them. The monthly fee pays for them over the year. If you stay the year, the deal is fair for both of us: you have a site that cost you €615 in total and is yours; I've been paid for the work. If you leave in month two, you've paid €265 for two months of a working site and tied yourself to nothing.

Esencial or Completo: which one fits

Plan Teide Completo is the upper tier. It includes everything in Esencial and more, but above all it changes how you pay and when you get the code. This table puts the two side by side:

Plan Teide Esencial compared with Plan Teide Completo
What changesPlan Teide EsencialPlan Teide Completo
Setup€195€0
Monthly fee€35/month€97/month
CommitmentNone: cancel with 30 days' notice12 months; cancel early and you pay 50% of the remaining months
First-year total€615€1,164
PagesUp to 5Up to 10
LanguagesSpanish and EnglishUp to 3
CopyYou send it to meI write it
ChangesSmall ones: text, opening hours, prices and photos2 hours a month
Google profileSet upManaged, with 1 post a month and a monthly ranking report
Code and accessesAfter 12 paid monthsAfter 3 paid months

In short: Esencial asks for a small setup fee and doesn't tie you in, in exchange for waiting until month 12 for the code. Completo has no setup fee and hands over the code sooner, in exchange for a 12-month commitment. If you don't need more pages, a third language, copy written by me or the code early, start with Esencial.

What I can show with data

I won't tell you invented stories. I have one published case, my first client: Santos Barbertop, a barbershop in San Isidro. The old site got around 2.4 visits a month and a search for its own name sat on page 2 of Google. Three months after launch, the new site was in the top 3 for "peluquería san isidro" and at an average position of 3 for "barbería san isidro", with around 45 visits a month from Spain and 9 in 10 clicks from a phone. By September, the search for its name was on page 1.

Two things so you read that correctly. First: that site wasn't built on Plan Teide Esencial. It was a barter collaboration that predates this plan, and it's trilingual with online booking, so it has more than Esencial includes. I show it because it's my only published case with verified data. Second: I'm not promising you those positions, because they depend on your area, your competitors and your reviews. What I do show you is real data, with its source, on the case study page.

Who is it for, and who isn't it for?

Barbershops, hair salons, bars, restaurants, physios, gyms, garages, locksmiths, electricians, small shops, beauty centres. Tenerife businesses that need to be found on Google and want customers to reach them on WhatsApp in one tap.

And it's not for you if:

How to start

A 15-minute call on WhatsApp. You tell me about your business and I tell you honestly whether Esencial, Completo or neither fits. If we go ahead, you send me logo, photos and text, and 10 working days after I have everything, the site is live. The details are on the Plan Teide Esencial page.

Frequently asked questions

Is there a minimum term?

No. You cancel whenever you like with 30 days' notice, no penalty. If you do it before month 12, the site goes offline and the code isn't handed over, but the domain, your text and your photos are still yours.

Are there any costs beyond the setup fee and the monthly fee?

Hosting and domain are inside the monthly fee, with no separate invoices. The only things quoted separately are those outside the plan, like a new section, an extra language or a redesign, and I tell you the price before starting.

Who provides the text and photos?

You do. At the start you fill in a simple form with your logo, photos and text, and I design the site from that. If you'd rather I write the copy, that's part of Plan Teide Completo.

How long until it's live?

10 working days from when I have all the material. I show you the site before it goes live, and revisions on WhatsApp are included.

Can the site be in German too?

Esencial comes in Spanish and English. An extra language is quoted separately, and Plan Teide Completo includes up to 3 languages.

Does the fee change after month 12?

If you want me to keep maintaining the site, you keep paying €35/month. If you'd rather take it with you, you stop paying and keep the code and accesses.

Rodolfo Aparcedo Navarro
About the author
Rodolfo Aparcedo Navarro

Rodolfo Aparcedo Navarro runs Teide Digital single-handedly: a web design studio in Tenerife that builds fast, multilingual websites for local businesses.

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