Tenerife digital market data
Reference figures to make informed decisions: tourism, languages, OTA commissions, web performance, expat healthcare. Every figure linked to its primary source — no fabrications.
Tourism in Tenerife
Who visits Tenerife, where they come from, how long they stay and what they spend: the basis for deciding which languages your website needs and who to talk to.
| Figure | What it measures | Source |
|---|---|---|
| 7.4 million | Tourists who visited Tenerife in 2025 | Source: ISTAC (FRONTUR-Canarias), in Turismo de Canarias’ «Perfil del turista 2025» |
| 37% | Tenerife tourists who live in the United Kingdom (2025) | Source: ISTAC (Tourist Expenditure Survey), in «Perfil del turista 2025» |
| 11.5% | Tenerife tourists who live in Germany (2025) | Source: ISTAC (Tourist Expenditure Survey), in «Perfil del turista 2025» |
| 8.6 days | Average stay of British tourists in the Canary Islands (2025) | Source: ISTAC (Tourist Expenditure Survey), in «Perfil del turista según mercados 2025» |
| €178 | Average daily spend per tourist in the Canary Islands in 2025, flight included | Source: ISTAC, 2025 Tourist Expenditure Survey press release |
Source: ISTAC (Tourist Expenditure Survey), in «Perfil del turista 2025». «All other markets» is the remainder up to 100%.
OTA commissions and direct bookings
Booking.com, Expedia and Airbnb take a commission on every booking. This is what the platforms themselves publish, plus the latest European hotel distribution study.
| Figure | What it measures | Source |
|---|---|---|
| 36.6% | Hotel nights in Spain sold through direct channels in 2025; 35.2% came through OTAs | Source: HOTREC, European Hotel Distribution Study 2026 (Spanish sample) |
| Per contract | Booking.com commission: depends on the country, the property type and the agreement signed; there is no single published percentage | Source: Booking.com Partner Help: «Understanding your commission» |
| 15.5% | Single fee most Airbnb hosts pay (guests pay no separate service fee) | Source: Airbnb Help Centre: service fees |
| Extra | Booking.com’s Preferred programme adds visibility in exchange for a higher commission; the percentage is not public | Source: Booking.com Partner Help: «Preferred Partner Programme» |
Source: HOTREC, European Hotel Distribution Study 2026 (Spanish sample). «All other channels» is the remainder up to 100%.
Tenerife’s multilingual market
Many of the people who visit and live in Tenerife don’t speak Spanish at home. A Spanish-only website makes things hard for exactly them.
| Figure | What it measures | Source |
|---|---|---|
| ~60% | Foreign tourists in Tenerife who live in the UK, Ireland or Germany (2025, own calculation from ISTAC data) | Source: ISTAC (Tourist Expenditure Survey), in «Perfil del turista según mercados 2025» |
| 13,118 | Residents with British nationality in the province of Santa Cruz de Tenerife (1 January 2025) | Source: INE, Annual Population Census, table 66323 |
| 15,934 | Residents with German nationality in the province of Santa Cruz de Tenerife (1 January 2025) | Source: INE, Annual Population Census, table 66323 |
| 76% | Online shoppers who prefer product information in their own language; 40% never buy from sites in another language (2020) | Source: CSA Research, survey of 8,709 consumers in 29 countries |
Web speed and performance
Many people search on their phone, often with patchy coverage. Loading speed decides whether a visitor books or goes back.
| Figure | What it measures | Source |
|---|---|---|
| 53% | Mobile visits abandoned if a page takes longer than 3 seconds to load (2016) | Source: Google / DoubleClick, «The need for mobile speed» |
| -7% | Conversions lost for every 100 ms of extra load time, in online retail (2017) | Source: Akamai, Online Retail Performance Report |
| ≤ 2.5 s | Load time of the main content (LCP) for Google to rate it «good», measured at the 75th percentile | Source: Google, web.dev: Largest Contentful Paint |
| 45% | WordPress sites that pass Core Web Vitals on mobile (2025) | Source: HTTP Archive, Web Almanac 2025, CMS chapter |
Healthcare and foreign residents
Private clinics in Tenerife see many foreign residents. What Spain’s public health system covers, and what research says about language in therapy.
| Figure | What it measures | Source |
|---|---|---|
| Partial | Spanish public healthcare covers acute dental problems, extractions and minor oral surgery for everyone; fillings, adult root canals, orthodontics, implants and dentures are excluded except for priority groups | Source: BOE, Order SND/606/2024 (common oral-health services) |
| Documented | Multilingual clients switch language in therapy to talk about trauma and shame, which adds depth and nuance to the session (2013) | Source: Dewaele, J.-M. and Costa, B., Language and Psychoanalysis 2(2) |